We’ve all heard the saying “Timing is everything,” but what exactly does that mean? Is it luck coincidentally taking advantage of a situation that happens to present itself? In business, knowing the best time to make a move is a skill. Learn more about the power of timing through the ground-floor opportunity approach.
Why Timing Is So Important In Business
The power of intuition can never be underestimated, and instinct can only help in getting your timing right. Good timing isn’t always just about being in the right place at the right time, though. It’s also a skill that can be learned, and at times it just takes a little present moment awareness. It can be as simple as persuading someone by listening to them first and presenting your case later.
In business, good timing means matching your product or service to the wants and needs of the current marketplace. It requires the right place and the right time. Think of it this way, business ideas and opportunities are like cars. You have your NASCAR speed demons, and you have your beat-ups that make you worry whether or not they’ll get you where you need to be.
If you’re trying to make money fast, are you trying to create your riches with a race car or a jalopy? In other words, if you don’t have a concept or at least one product or service that’s super hot right now, your chances of creating wealth in your business quickly diminish.
The Ground-Floor Opportunity
Unfortunately, most people hop on a trend when it’s already too late. On the other hand, being too early is no better. You have to learn how to gauge and time the market. You have to know when to get in and when to get out!
Your intention must be to get in on a “ground-floor opportunity”, meaning demand is high and supply is low. That’s when the elevator is going up. When supply overtakes demand, it’s time to get off the hell off!
There are a couple ways to take advantage of ground-floor opportunities:
- Copy someone who is making a mint
- The Piggyback technique
By copying someone else, you can do the same thing they’re doing and improve upon it. Use the original as a proven blueprint to success.
The Piggyback technique is a way for you to affiliate with someone or something that’s already a winner. It brings new meaning to the phrase “If you can’t beat ‘em, join ‘em!” It’s often faster and easier to affiliate with a company that’s already up and running rather than to start from scratch. Why reinvent the wheel? They may have exclusive products or a major distribution network in place, rare technology, or expensive production facilities already established.
Exercise: Find A Ground-Floor Opportunity
Can you think of an easier way to “get rich quick” than to have the rights to a hot, highly-in-demand product, and then market the hell out of it? Timing is everything. If you choose the right product at the right time, your road to wealth will be decidedly faster and easier!
What product or service can you sell and market that is in demand currently? Please share your examples in the comments!
This article has been updated for relevancy and accuracy. It’s original publish date was 05/07/10.