Effective marketing strategies are key to the growth of your business. I want to share 3 proven strategies that you can apply today that will push the needle in your favor. Keep reading for three marketing strategies that are sure to help you establish your brand.
Apply These 3 Effective Marketing Strategies To Your Business
A few months ago I blogged on the importance of marketing in order to nurture and grow a profitable business. (Click here if you missed that post.) Without effective marketing, how will enough people get to know you, your business or your product in order to buy from you in the first place? It’s basic, but like I said before, there’s never a shortage of examples of bad marketing.
Here’s part of the reason why. Think about a time when you were in a conversation with someone and it seemed to just go on and on. You want to be polite, but you’re losing interest.
— Paradiso Presents (@ParadisoPresent) June 6, 2017
You find yourself drifting and daydreaming. Eventually, you’re just looking for a way out!
Is it because the other person doesn’t have anything of value to say? Not necessarily, because a good communicator can make almost anything sound interesting. Not only that, a really good communicator makes the other party want to hear or experience more. A lot of the time, we lose interest because the other person goes off on tangents. We’re really not sure of what they’re talking about. If we can’t identify what their point is, then how can we respond?
Here’s 3 effective marketing strategies to apply to your life:
- A clean message
- Articulate what you do
- Create your sound bite
1. A Clean Message
Like an engaging conversation, having a clear message is the first crucial element of an effective marketing strategy. The difference is that in marketing you have even less time to capture your prospect’s interest. Get to the point! Otherwise—like a boring conversation—bad marketing makes people turn the channel, change the station, flip the page, or navigate to a different website.
2. Articulate What You Do
One of the most essential skills you can have is a way to articulate what you do in a powerful, clear, concise and attractive manner. Clarity is important because it leads to power, both yours and your customers’.
It lets them understand exactly what it is you can do for them, and gives them the feeling of being empowered in making the choice to go with you because your message spoke to their needs.
3. Create Your Sound Bite
Your presentation doesn’t have to be award-winning. Think about that commercial for “HeadOn”. Remember that, the headache pain reliever? It would just say the same thing over and over … “HeadOn, apply directly to the forehead …” Most people found that commercial really annoying. Well, it was so effective, it made $6.5 million in sales in 2006, and as it turns out, the stuff hasn’t even been proven to really work!
— RMLalchanCSA (@RMLalchanCSA) May 29, 2017
What your business needs is a sound bite, a short message said over and over again throughout your marketing material and communications. It needs to be in your brochures, online promotions, sales presentations, media appearances, etc. Having a product that actually does what you say it’s going to do, obviously, would be better for your business.
Exercise: Take Action
Write a 30-second sound bite. Describe your business in these terms:
- Who you are
- the name of your company
- your position
- your experience
- what you do
- what your company does
- Who you cater to
- who’s your target market
- The problem you solve for people
- how you benefit your customers directly
- What makes you unique
- your product(s)
- your edge against competition
- the quality of your customer service
Let me know your thoughts here. How about your experiences with different marketing strategies? Success stories? Things that didn’t work so well? How has social media marketing changed the game for you? Let us know how effective marketing strategies worked for you so we can all learn.
This article has been updated for relevancy and accuracy. It’s original publish date was 03/05/10.