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You are here: Home / Archives for Business / Leadership

Leadership

The Two Sides of Marketing: How To Get Customers, and How to Keep Them

June 27, 2017 By T. Harv Eker 4 Comments

Looking for ways to stay profitable while gaining new customers, and keeping existing ones? Here are Harv Eker’s successful business tips for diversifying your product offering two product lines: products to get them in and products to keep them there. You mean there’s two sides of marketing?? This is probably news to a lot of people. Most business people, if they’re …Continue Reading

How to Leverage Yourself: Work Smarter Not Harder

June 14, 2017 By T. Harv Eker 1 Comment

You can’t be in more than one place at a time. Physically speaking, it’s impossible, yes? Let’s think outside the box a little bit so you can learn how to leverage yourself in order to have a real financial impact. Leveraging Yourself for Financial Success A lot of you are familiar with the concept of leveraging yourself, yet I often find that many people out there don’t …Continue Reading

Effective Business Systems: Create Wealth With Less Struggle

May 31, 2017 By T. Harv Eker 3 Comments

Effective business systems are key to making your company a success. Stop yourself from becoming too bogged down and overwhelmed with these three strategies. Establish Effective Business Systems With These 3 Categories What’s the point of starting a business? To make more money, yes or yes? And what’s the point of that? So you can do more of whatever you want, whenever you …Continue Reading

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Popular Life Lessons

  • Having a great product or service is useless if people don’t know about it!
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Unfortunately, most business owners put way too much energy into the creation or delivery of their product or service. ..
And they put way too little energy into the marketing that would transition prospects to leads and customers.
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Like it or not, if you want to be successful in business, you MUST have a great marketing system. ..
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  • You CAN achieve your goals!

I’ve been blessed to reach a very, very, VERY high level of success and wealth in my 30+ years in business. But it sure took me a long time to get there— I was broke and struggling for years. 
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  • Happy Valentines Day to you all! So we have discussed the similarities between marketing and dating. ..
A lot of people think marketing is gross and manipulative, but it’s totally natural. We all do it every day, from the way we dress to the ideas we express.
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True or true?
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And we’re not alone— millions of other species use it too! Almost all mating creatures put on some kind of courtship display, marketing themselves as the best pick. ..
You might be surprised at the similarities between romance and marketing, and understanding them can make you better at both. Learn more at the link in my bio.
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  • A lot of business owners shy away from marketing because they view it as a gross, inauthentic way to trick people. But marketing is totally natural, and all of us use it every day.
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One of the biggest places marketing shows up is in our personal lives. For example, let’s look at the similarities between marketing a business and marketing yourself in dating.
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Can you think of any similarities before I show them?
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Learn more about what dating and marketing have in common from the link in my bio.
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  • So many people worry about having the best-looking websites, the cleverest copy, the most ingenious promotions. Don’t worry about that. ..
Just focus on making sure people understand exactly how you’re helping them.
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Good or good? ..
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  • Whatever problem you’re solving, you’d better be freakin’ great at solving it if you want to be successful.
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You’ve also got to let people know how amazing you are, too.
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When people think you’re awesome, they’ll tell everyone they know about you, and word-of-mouth marketing is as powerful as it gets!
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True or true?
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  • For starters you’re not selling a product or service, you’re selling a solution to a problem. ..
So if you’ve got a cell phone, you’re not selling a phone, you’re selling a way to easily connect with others.
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True or true?
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Regardless of whether you’re a business owner or employee, you’re selling your product, service, or skill that fulfills a need and helps others.
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  • Marketing is a learnable skill, so the first thing you need to do is what? ..
Learn! ..
Find people who’ve successfully marketed products or services and imitate them.
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Pay attention to the marketing in your world. ..
What resonates with you? What doesn’t? What trends do you see? ..
A good rule of thumb is that if a marketing tactic is repeated, it works.
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Read more at the link in my bio.
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