When people stay on your website, you’ve gotten through the creation of interest, credibility, and rapport. Now, they believe in you. They’re ready to order from you, trusting enough to give up serious information, namely their email address. While this may seem like a small thing to the novice marketer, a customer’s email address is one of the most important pieces of information they can give you. Once you have that can you begin to understand how to build an email list — and only then can you make your business a success.
Understanding How to Build An Email List So You Can Grow Your Business
Getting Them Interested
Before a user gives you their email address, but after you’ve built site credibility, you have to convince them to buy something. Make an incredible, compelling offer and then get them to fill out an order form and checkout.
You want this order form to be user-friendly, simple, yet detailed. What did they order? Is it a product that is used consistently? If so, about when would you expect this customer to be most open to buying this product again? By building and gauging their interest, you begin to understand how you might be able to convince them to buy something even pricier in the future.
Implementing Backend Marketing
Here’s where backend marketing begins. While great customer service and reliable producers and movers are musts, good backend marketing is another top deciders in determining if a customer will return. By having a system in place that captures key information, that database becomes your genie for when you are most likely to make your next sales. You can literally predict about how much money you’ll make at intervals you determine.
Let’s say you have a repetitive product like vitamins. You sell a bottle of Vitamin C to one customer that amounts to a 45-day supply. Guess what they’re going to get 30 days later? An email from you! After all, on your order form you’ve captured name, email, product, date — in essence, all the key data you can manipulate any way you like to automatically kick a personalized email to that customer when they’re most likely to by that again. Then you throw in a 10% discount and make them an offer hard to refuse.
Think about the up-sell and the limitless people you can now reach on the web. And what did that cost? Zero. Nothing. Nada. Zilch. No time at all. It’s done automatically. If 10,000 people order today, 10,000 people are going to get an email 30 days from now to remind them of that. That’s the combined power of an email list and backend marketing.
Think you’re going to get any extra business from that? And even if you don’t, so what? It’s free! It didn’t cost anything to do it. If it didn’t work, just fix the content of the email, go back and do it again. It’s so easy and simple, which is exactly what a young business needs.
Helping You Indefinitely
Once you have that email address, it’s free to market to them forever. That’s why building a list and backend marketing are the keys to online business. The old way of backend marketing meant aggressive sales calls or mailing catalogues, both expensive. By email, you can reach as many people as email addresses you have and do it free all the time.
Do you have any other questions about how to build an email list? Have you employed backend marketing to grow your list’s success in the past? Tell us your experiences in the comments below! We can only learn if we share with one another.
For Your Freedom,
If you liked this lesson, then you’ll love my free web class, The 500 Million Dollar Secret, where I’ll teach you more of these strategies and principles that will show you exactly how to write your ticket to success. It’s completely free to attend.
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