In my seminars I ask my audience, “How many of you don’t like this word?” The word on the flip chart is “Sell.”
A lot of people put their hands up in agreement. They don’t like the word “Sell.” And I say, “My hand is up too. I don’t like the word ‘Sell’ either.” It has a really gross connotation to it, doesn’t it? There’s nothing wrong with it, but its got a bad rap.
So here’s a trick…
Don’t ever use the word “Sell.” Actually, just cross it out and instead use “Help.”
Watch this video and read on to learn why you should be using the word “Help” instead…
Don’t Use The Word “Sell” — Use “Help”
I don’t want you to sell anything. I just want you to help people.
So how do you make money helping people?
Well, there’s a problem in that question because the only people who actually “make” money, work at the mint. The rest of us have to, what? Earn money!
Most people search for solutions to their problems — not products. So…
You earn money (make money) by solving a problem for someone.
That’s the only reason people give you money. People don’t give you money because you’re smart, unique, good-looking, or skilled. They give you money because you solve a problem (a pain point) for them. If people can’t see how their problems could be solved by what you’re providing, you’re wasting your time and resources. And if the problem you are trying to solve isn’t strong enough, you have a really tough road ahead of you.
So do something that helps a lot of people. Stick within your niche, but do something that helps a lot of people, and tell them how you can help them, and address their specific pain points. That’s called your message.
For example, let’s say you have a product that reverses hair loss. Don’t say, “Hey, I have a great hair loss program. I have a product that grows hair.”
That’s ok, but is that really attractive? Is that your message?
Instead, you could say…
“Are you sick and tired of looking at your balding head in the mirror? Does it frustrate you? Do you remember the days when you used to have a full head of hair and people used to walk up to you and say, ‘Wow, I love your hair’?
“Every single day since then you’ve watched your hairline go back. Here you are trying to comb your few strands of hair across your head, and you know it doesn’t cover.
“How do you feel when people look at you and the first thing you think they’re looking at is your lack of hair? How does that make you feel about yourself?
“Would you like to grow it back and confident about yourself again? Would you like to get up in the morning and run your hands through your thick hair? Wouldn’t that be great!
“Well, I have a product for you!”
There’s a little difference, right? When you know what problem you’re solving for whom, you don’t have to sell anything.
You’re making an offer to people who are looking for your solution. Now you’re in the position of helping, not needing to sell.
Let’s Be Clear: Your Goal Is Sales…
And there’s nothing wrong with that. You are making an offer for money because that’s what you’re in this for. Those “sales” are people you’re trying to help.
Just don’t think about it as selling. Whatever you want to call it, if you’re not doing it, you’re broke or setting yourself up to be broke one day, regardless of your field. Your business will always have a sales/marketing department. Call it whatever you need to call it to make the unpleasantry behind our typical perceptions about selling go down easier.
Whatever you come up with, it’s all about how you frame it, not the fact that you are indeed “selling.”
If you liked this lesson, then you’ll love my free web class,
How To Make A Lot Of Money & Help A Lot Of People.
- How to go from earning some money to earning A LOT of money with more time and money freedom just by making one small tweak to your career and business model.
- How to instantly stop sabotaging your financial success, so you can finally experience the life of wealth, purpose, and contribution you deserve.
- How to use the “problem solver” approach to make a lot of money and help a lot of people so you can become more fulfilled and have a true purpose.
- Why most people tend to focus on the wrong part of an opportunity and how to shift your focus and attention to the right part so making money becomes effortless.
And much, much more!
The free web class is airing October 18-25, 2017. All you have to do to register is click here or select a date and time below that works best for you.
Now, what do you think about this lesson? What kind of language could you use to frame selling without “selling”? If the idea’s good, keep it and use it! If you’re up for some creative brainstorming with fellow learners, let us hear from you in the comments below!
For Your Freedom,